Mr Richard Brady

Start-up Owner, App Developer and Specialty Registrar in General Surgery Ltd

Richard is a surgical registrar and owner of Ltd. He has extensive experience designing, building and delivering online solutions for medical clients ranging from market consultancy, websites and apps, to social media management. He has published a large number of academic papers in the field of mobile technology and medical apps and now is a regular speaker at national conferences and events in this field. His academic works focus on quality of app content and impact on patient safety.

Richard’s previous consultancy projects have included app regulation, website reviews and insights into medical social media uptake and use. He has previously advised local, national and international companies/societies within the health, internet and pharma sectors.

He believes in the need to harness proven new and online technologies to delivering a better, more efficient and safer service for patients.

Recent publications

Surgical training 2.0: How contemporary developments in information technology can augment surgical training.

Blackmur JP, Clement RG, Brady RR, Oliver CW.
Surgeon. 2013 Apr;11(2):105-12.

A comparison of the reliability of smartphone apps for opioid conversion.

Haffey F, Brady RR, Maxwell S.
Drug Saf. 2013 Feb;36(2):111-7.

Smartphone apps to support hospital prescribing and pharmacology education: a review of current provision.

Haffey F, Brady RR, Maxwell S.
Br J Clin Pharmacol. 2014 Jan;77(1):31-8.

Contemporary vascular smartphone medical applications.

Carter T, O’Neill S, Johns N, Brady RR.
Ann Vasc Surg. 2013 Aug;27(6):804-9.

Colorectal smartphone apps: opportunities and risks.

O’Neill S, Brady RR.
Colorectal Dis. 2012 Sep;14(9):e530-4.

Smartphone apps in microbiology–is better regulation required?

Visvanathan A, Hamilton A, Brady RR.

Recent products


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Mr Rowan Pritchard Jones

Consultant Plastic Surgeon and Medical App Developer

Rowan is a Consultant Plastic Surgeon and Honorary Clinical Lecturer at Liverpool University.

He led the team that created Mersey Burns – the UK’s first CE marked Medical App. This won Excellence in Mobile Healthcare Award and was named overall winner at the e-Health Insider Awards 2013. It was also Highly Commended by both HSJ Awards and BCS Awards 2013. Since then he has developed Mersey Micro – another registered medical device (CE marked) to give clinical guidance and calculation support for antibiotic prescribing.  Rowan is CCIO for St Helens & Knowsley NHS Trust.

Rowan has significant insight into healthcare apps and regulation, understanding the nature of apps that may need to be registered as medical devices and the process that demands.

He has published on medical innovation and apps as medical devices, and speaks regularly on the subject of healthcare apps and their regulation. Previous consultancy projects have been with national companies and Pharma.

Rowan is passionate about putting high quality apps in to the hands of clinicians and patients to support both safety and efficiency.


A UK first: Mersey Burns app is registered with the MHRA as a Class I medical device

Pritchard-Jones R, Sofos S, Seaton C, McArthur P, Shrokrolahi K – Medical Innovation, a starting point for plastic surgeons –Ann Plast Surg. 2012 – Volume 69 – Issue 3 – p 225–227

Pritchard-Jones R, Sherwin Smith J – Regulation of Health Apps – Bulletin of the Royal College of Surgeons of England 2012;1